EquiLenz vs Addepar

Addepar knows what you hold. EquiLenz knows what it means.

Addepar has established itself as the portfolio aggregation standard for family offices and large RIAs. With pricing starting around $50,000 per year, it delivers exceptional multi-entity reporting, private investment tracking, and comprehensive portfolio data aggregation across custodians.

But Addepar is fundamentally a portfolio data platform. It aggregates holdings, calculates performance, and generates reports about your portfolio structure. What it doesn't do is analyze the companies within those portfolios — no AI filing analysis, no earnings intelligence, no management credibility tracking, no filing change detection.

EquiLenz fills that gap. For family offices already using Addepar, it adds the intelligence layer on top of aggregation. For smaller offices that can't justify $50K+ per year, EquiLenz provides both portfolio awareness and research intelligence in a single, accessible platform.

Annual Cost Comparison

Addepar: $50,000+/year

EquiLenz: Starting at $2,388/year

Complement Addepar with intelligence, or get started at a fraction of the cost.

Feature-by-Feature Comparison

Feature	EquiLenz	Addepar
AI Filing Analysis	Yes	No
Earnings Intelligence	Yes	No
Management Credibility Tracking	Yes	No
Filing Change Detection	Yes	No
Client Narrative Reports	Yes	Partial
Cross-Portfolio Intelligence	Yes	Partial
Portfolio-Aware Research	Yes	No
Multi-Entity Aggregation	Partial	Yes
Private Investment Tracking	No	Yes
Multi-Custodian Aggregation	Partial	Yes
Tax Lot Reporting	No	Yes
Compliance Audit Trail	Yes	Yes
Mid-Market Pricing	Yes	No

Where Addepar leads

Addepar is the category leader in portfolio aggregation:

Deep multi-entity, multi-custodian aggregation
Private investment and alternative asset tracking
Complex ownership structures and entity hierarchies
Comprehensive tax lot and cost basis reporting
Custom performance attribution at scale
Enterprise-grade data infrastructure

Where EquiLenz adds value

EquiLenz provides the research intelligence Addepar lacks:

AI-powered analysis of SEC filings and earnings calls
Management credibility tracking across quarters
Filing change detection with plain-English explanations
Narrative client reports that tell the story behind the data
Cross-portfolio alerts when events affect multiple clients
Accessible pricing for growing practices

Two ways to think about it

For large family offices already on Addepar

Keep Addepar for what it does best — multi-entity aggregation, private investment tracking, and complex reporting. Add EquiLenz as the intelligence layer that tells you what's happening with the public companies in those portfolios. Addepar shows you what you hold. EquiLenz tells you what those holdings are doing and why.

For smaller offices evaluating their options

If you don't need Addepar's deep multi-entity complexity and private investment infrastructure, EquiLenz gives you portfolio awareness plus research intelligence in a single platform — at roughly 1/20th the cost. You get the intelligence layer that Addepar is missing, without the enterprise price tag for aggregation features you may not need.

The bottom line

Addepar is an exceptional portfolio data platform. EquiLenz is an investment intelligence platform. They solve different problems — and for many family offices, the combination is more powerful than either alone. For smaller offices, EquiLenz delivers the intelligence you need at a price that respects your margins.